On the Job with Hali Schaefer
Describe some of the aspects of a routine day as a marketing professional at University of North Carolina–Charlotte's Otter Student Union.Our marketing team is unique in that we provide marketing support to not only the Popp Martin Student Union and our Cone University Center, but also to Student Union, Activities, and Recreation. Therefore, we stay busy. Truthfully, a routine day for a marketing person in the student union is almost nonexistent, and that is what makes our jobs enjoyable.
We have a list of design projects that our graphic designer primarily works on with help from two student designers, we have 25-plus websites that require daily attention, we maintain the Campus Events web calendar, and we provide social media support as needed. At any given moment, though, a colleague can walk into our offices and completely turn our normal day of websites, graphics, and social media upside down.
What are the best attributes and skill sets for someone working as a student union/center marketing representative?I come from a journalism background and was the front page designer of the Charlotte Observer before joining Student Union, Activities, and Recreation marketing here in 2015. I feel like my training and experiences as a writer, copy editor, and designer helped me get my current job because I was able to offer a variety of skills to the team. I think people who are fun, creative, and truly passionate about their work, their university, and working closely with students to help them achieve their goals flourish as student union/student involvement marketing professionals.
How are students involved in your marketing efforts?Student Union, Activities, and Recreation marketing currently employs two student graphic designers and a student social media coordinator for Campus Events. I also oversee the student social media coordinator for Popp Martin Student Union. Our student graphic designers can boost their portfolios, and when they graduate, they have a number of work samples to show potential employers. The Campus Events student social media coordinator is a new position this year, and we are very excited to be able to provide a communications student with professional social media marketing experience. We wouldn’t be able to produce the high volume of work that we do without the support of talented students. Some of our previous graphic design students have even placed in ACUI’s Steal this Idea competition.