The 2023 Collegiate Marketing Institute will be December 6–8 in Denver at the Magnolia Hotel! 

With the increasing competition for students and the need for campus programs and facilities to support student success, marketing is becoming an increasingly critical competency of higher education professionals.

Join campus recreation, college union, and student activities professionals to share best practices and trends in campus marketing! Learn how to tackle the challenges of being a successful marketing professional in today’s competitive higher education industry.

A collaborative event produced by NIRSA and ACUI, two higher education associations with a common goal of building healthy campus communities, this event is valuable for both experienced marketers and those new to the field.


The event schedule, including keynote and breakout sessions, is now available! Note that minor updates will likely occur prior to the event.

View the Schedule

Some information related to the event, including the attendee list and sessions resources, may only be available to registered conference attendees. You will need to create an account with Eventsential to access locked down features via the desktop site or the mobile app. Here is how you do that: 

  • Either visit the desktop site or download the Eventsential app from your phone’s app store and search for the 2023 Collegiate Marketing Institute.
  • Select “Log In” in the upper right corner.
  • As prompted, enter the email address used when you registered. 
    • If you have never created an account with Eventsential, it will ask for your first and last name, then send an email for you to sign in to the event (as confirmation of your identity).
    • If you have created an account with Eventsential before, it will simply send an email that will allow you to sign in to the event.
  • When logging in to Eventsential in the future, you will simply need to provide your email address, then use the link provided via email to access your account. There is no requirement to create a password. 

If upon initial  access of the website, you are unable to access the locked down sections, please refresh or navigate to another content area. This should dismiss the message about restrictions. 

If access issues persist, please request assistance through the “Need Help” feature on the program website.  


Registration is available for the 2023 Collegiate Marketing Institute; NIRSA is hosting the registration. To receive the membership pricing as an ACUI member, you will need to use the coupon code MKT23-ACUI when completing registration.

Register Now

Early (through October 25)

Member: $600
Nonmember $750

Regular (October 26–November 27)

Member: $680
Nonmember $830

Late (after November 27)

Member: $780
Nonmember $930

Premium Tier Educational Credit may be used toward this event. Please contact Liz Stringer for details on processing registration if you'd like to use an ACUI credit.


The Collegiate Marketing Institute will take place at the Magnolia Hotel Denver. You may make a reservation in the hotel room block.

Magnolia Hotel Denver
818 17th Street, Denver, CO 80202

Rate: $159 per night

Reserve Now