Highlighting Your Programs & Events: A Student-Led Marketing Team
Abby Pieger, Bentley University
The HYPE Marketing Team is a unique student employment opportunity for Bentley’s business-minded community. Comprised of a team of skilled graphic designers, photographers, videographers, and social media experts, the team is instrumental in the successful marketing of all things student programs and engagement. From student org event flyers to social media campaigns, dynamic video projects, and web content, HYPE’s products are unparalleled. This session will cover the structure of the team, their project assignment processes, staff accountability, equitable hiring practices, and more. Attendees will leave with information on how to best utilize student employees for departmental marketing efforts, discuss ways to effectively support their division through these roles, and learn how to more holistically approach all aspects of marketing.