ACUI offers online courses that allow you to obtain a badge or micro-credential to demonstrate competence in a specified skill set and receive recognition for continuing your education and advancing your career.

Course Expectations

Full Courses

Full courses last several weeks and include both synchronous and asynchronous learning with your cohort. Courses cost $199 for members and $259 for nonmembers. The registration deadline is one week prior to start date.

Social Media and Modern Marketing | June 6–July 24

This training will be a crash course in different social media platforms with which our students engage. Learn about each platform and the ideal target audience and marketing strategies associated with each.

The registration deadline has passed.

  • Learners will be able to identify benefits of major social platforms (Facebook, Twitter and Instagram)
  • Learners will be able to create accounts for their institution on Facebook, Twitter, and Instagram  
  • Learners will be able to analyze the target social media audiences for a given platform
  • Learners will review, compare, and critique the best use for Facebook, Twitter, and Instagram   
  • Learners will review the best times to post on social media 
  • Learners will be able to identify benefits, target audiences, and possible value to them of additional platforms such as LinkedIn, Pinterest, and TikTok 

Faculty and Curriculum Review Team
  • Caleb Eubanks
  • Katy King
  • Jamie Arrexi
  • Ben Griffith
Student Staff Supervision | June 13–July 31

This training will provide easily accessible, important foundational knowledge concerning student employee supervision.

The registration deadline is June 6.

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  • To develop understanding of student development theories and their application to student employment applications. 
  • To develop understanding of basic coaching and mentoring principles and techniques. 
  • To develop understanding of the role of training and recognition in student employee success. 
  • To develop understanding of institutional and departmental disciplinary and/or termination policies and procedures. 
  • To develop knowledge of basic conflict management techniques. 

Faculty and Curriculum Review Team
  • Lauren Kuski
  • Z. Paul Reynolds
  • Chrissie King
  • Mark Metevier
  • Monica Duran
  • Linda Luk (content review)


Mini-courses only cost $99 and are self-paced! You have up to six months from your registration to complete a course. There are no classes or peer-to-peer interaction.

In addition to the courses listed below that are now available, ACUI will offer the following mini-courses in 2022:

  • Event Operations
  • Event Risk Management
  • Understanding of Self, Identity, and Culture
  • Institutional Awareness and Communication of Social Justice
  • Social Justice Advocacy
Application of Assessment, Evaluation, and Research Frameworks (Ongoing)

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  • Assessment, evaluation, and research methods for various campus populations
  • Historical development of assessment methods and implications for application based on campus populations
  • Develop assessment, evaluation, and research tools to align with an institution’s priorities and values
  • Demonstrate critical thinking and analysis
  • Demonstrate support of an institution’s accreditation priorities through assessment, evaluation, and research

Curriculum Development Team
  • Katie Wilson
  • Julie Fleming
  • Dan Maxwell
  • GC Brugnolo
  • Justin Camputaro
Data Collection & Use of Data (Ongoing)

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  • Develop data collection strategies that complement methodology choices 
  • Employ privacy and equity when collecting and utilizing demographic data 
  • Accurately interpret data  
  • Align decision making with desired outcomes and use of critical thinking skills  
  • Write empirically based reports and recommendations  
  • Share data effectively to a wide variety of audiences 
  • Assist students in understanding the importance of assessment, evaluation, and research, and how these techniques can be used in their future work 

  • Software used for creating, implementing, and analyzing assessment, evaluation, and research projects 
  • Research methods and applications of assessment, evaluation, and research  
  • Correct use of assessment, evaluation, and research data to make decisions

Curriculum Development Team
  • Katie Wilson
  • Julie Fleming
  • Dan Maxwell
  • GC Brugnolo
  • Justin Camputaro
Fundraising and Alumni Development (ongoing)

Many college union professionals are now being asked to include fundraising and alumni development as a part of their financial plans. This course will offer some examples of successful techniques for fostering relationships from graduation to donor.

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  • Complete your comprehensive approach to a fundraising and alumni development campaign, including a case for support, marketing strategy, donor identification/ cultivation, fundraising platforms, and stewardship.

 Subject Matter Experts
  • Matt Burchett
  • Mark Guthier
Language and Use of Assessment, Evaluation, & Research (Ongoing)

This course will cover assessment-, evaluation-, and research-specific language, as well as the differences between assessment, evaluation, and research. This course is meant to provide an introduction to this skill set and provide learners with basic competency in this area. Further study is recommended for more advanced competency.

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  • Understand when to use assessment, evaluation, or research methodologies based on data needed 
  • Develop working knowledge of various reasoning methodologies 
  • Ground assessment, evaluation, and research in relevant theory related to higher education and learning 
  • Incorporate student voice in the assessment, evaluation, and research design process 
  • Understand the importance of using assessment, evaluation, and research to support decisions, set priorities, and align with campus mission, vision, and values

Curriculum Development Team
  • Katie Wilson
  • Julie Fleming
  • Dan Maxwell
  • GC Brugnolo
  • Justin Camputaro
Legal Issues on the College Campus (ongoing)

This training is designed to provide a broad overview of legal issues impacting college union and student activities professionals.  Potential topics include diversity and inclusion, Freedom of Speech, Freedom of Association, Title IX, student organizations, as well as other areas.

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  • Identify different legal issues faced on the college campus 
  • Identify legal issues your institution has faced in its history
  • Start processing the gray area of legal issues and how that affects you and others
  • Explore cases surrounding legal issues in higher education

Subject Matter Experts
  • Dave Barnes
  • Jeff Pelletier
  • Loren Israel
  • Jon Kappell
Online Accessibility (Ongoing)

This training covers a variety of online communication methods, and how to make each more accessible. Covered topics include websites, PDFs, e-communications, and video.

This is a mini-course that only costs $99! This is a self-paced program, has no set dates, and does not require you to connect with faculty or peers. 

Please note, this course is structured so that students can participate as part of their virtual employment.

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Programming & Event Management (Ongoing)

Programming and event planning is a skill set under ACUI's Event Management Core Competency. This core competency focuses on the ability to successfully plan and execute high-quality programs with and for campus and external stakeholders. The Programming and Event Planning Skill Set covers:

  • Venue-specific scheduling and room reservation policies 
  • Contract creation, review, negotiation, and execution 
  • Event planning timelines 
  • Best practices related to on-site work with contracted talent and vendors 
  • Environmentally responsible event practices 
  • Relevant local and national laws and ordinances

This mini-course can be taken on its own or as part of the Event Management Learning Path. After successful completion, learners should be able to:

  • Gather and utilize student and community input relative to proposed content  
  • Create balanced event programming to serve the full campus community, paying attention to cultural and social identities  
  • Develop and maintain relationships with agencies and third-party vendors  
  • Establish event objectives, such as revenue generation and learning outcomes  
  • Create and operate within an event budget  
  • Develop a volunteer or staffing plan, including training  
  • Generate assessment and post-event follow-up plans  
  • Liaise with campus groups and event stakeholders to build relationships across campus  
  • Organize catering and food as needed for events while following campus-and venue-specific guidelines

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Research Ethics (Ongoing)

Topics covered will include ethical implications of assessment, evaluation, and research, such as human subject research, development of data-gathering tools, and interpretation and communication of results.

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  • Conduct assessment, evaluation, and research in a socially just and equitable manner 
  • Ethically use and share data, being conscious of issues of confidentiality and respect 
  • Consistently ensure that references to research are appropriately cited and attributed 
  • Create and be an active participant in scholarly contributions    
  • Submit research proposals and follow campus-specific institutional review board guidelines

Curriculum Development Team
  • Katie Wilson
  • Julie Fleming
  • Dan Maxwell
  • GC Brugnolo
  • Justin Camputaro
Understanding Self, Identity, & Culture (ongoing)

This course explores how one's own intersecting identities and behaviors shape one's worldview and lived experience, identity and cultural difference on campus, how and why intersecting identities and behaviors manifest in differing situations, the impact of privileged identities on campus and how campus climate and identity shape one another. This mini-course is part of the Social Justice Core Competency learning path.

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  • How one’s own intersecting identities and behaviors shape one’s worldview and lived experience   
  • Major aspects of identity and cultural difference within the campus community and in society   
  • How and why intersecting identities and behaviors manifest in differing situations   
  • Privilege and privileged identities, and the impact of privileged identities on campus and on underrepresented identities and communities   
  • How campus climate and identity impact one another  

  • Seek appropriate resources and partner with experts on campus and in the community to address issues of identity and culture   
  • Identify and take advantage of continuing education opportunities on identity, diversity, equity, inclusion, and social justice   
  • Use empathy toward others and seek to understand their social perspectives   
  • Understand personal biases and mitigate their influence on decision making and relationships   
  • Engage in continuous learning as world events and research develop new information in this area  

Curriculum Development Team
  • Brandon Dula
  • LaSabra Williams
  • Sameera Luthor
  • Keith Kowalka
  • Jocelyn Santana

Course Expectations

Participants in full courses should complete the work in the week it is scheduled. Participants must reach out to the instructor of that module to request an exception.
Course Format
Full courses consist of six to eight weeks of online learning. Some aspects are asynchronous (done on your own time) and some are synchronous (done as a class). As a general rule, you should set aside 4 hours per week for these courses. Mini-courses are 100% self-paced, and consist of approximately 30 hours of training that can be completed within six months.  
Full courses include high engagement, not only with the content, but also with your peers and faculty. Assignments and knowledge checks are included throughout the course. In addition to reading and viewing content, students will engage in class discussions through discussion boards and attend regularly scheduled virtual classroom sessions in real time. These virtual classroom sessions will be recorded for those for whom attendance is not possible. 
Students who successfully complete a course will receive a certificate and digital credential. 
There are no prerequisites for courses, but a computer with high-speed Internet connection will be required to submit and participate in course activities. A webcam is strongly encouraged for virtual classroom meetings in full courses.

The final grade will be based both on the assignments and participation in full courses. Participation includes completion of all aspects of the course, full participation in the discussions, and attendance or viewing of virtual classroom sessions in full courses. Faculty will grade all assignments in full courses and provide feedback.

Only the final project will be graded by a human being in mini-courses. All other aspects of the course are self-paced and managed through the Learning Management System.

It is expected that all participants in full courses actively participate in the Discussion Board and Virtual Classroom and that all participants are respectful to each other and adhere to all ACUI policies.
Program Evaluation and Feedback
Students taking full courses will be contacted mid-course to collect feedback on their experience with the course. All course types ask students to fill out a survey at the end of the course with opinions on the program and suggestions on how we can improve going forward. Please take notes as you go through this program, and share with us your perspective on how we can better serve you in future.
Prerequisite/Technical Requirements

There are no prerequisites for courses, but a computer with high-speed Internet connection will be required to submit and participate in course activities. A webcam is strongly encouraged for virtual classroom meetings.