Updates and Releases

Organizations Partner to Address Health and Well-Being

ACUI is proud to announce that we recently endorsed Health and Well-Being in Higher Education: A Commitment to Student Success. Along with seven other higher education associations, we have committed to pursuing innovation, support, and development of a holistic, integrated, and strategic approach to well-being from the association level to the institutional level. 

The full statement is now endorsed by eight leading higher education associations:  

  • American College Health Association (ACHA) 
  • College Student Educators International (ACPA) 
  • Association of College & University Housing Offices – International (ACUHO-I)
  • Association of College Unions International (ACUI)
  • National Association for Campus Activities (NACA)
  • Student Affairs Administrators in Higher Education (NASPA)
  • NIRSA – Leaders in Collegiate Recreation
  • Association for Orientation, Transition, and Retention in Higher Education (NODA)
“Student well-being is definitely on everyone’s minds as a growing concern, and we need to look at it holistically,” said Dr. John Taylor, ACUI’s chief executive officer. “This is a really exciting way that these organizations are modelling partnerships that might exist on individual campuses, and I look forward to seeing the potential of this joint project.”

Union and activities professionals or students working collaboratively with other departments to address wellness multidimensionally should consider submitting their partnership for ACUI’s Collaborative Program of the Year award. Submissions are due December 7, 2018.

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2019 Strategic Plan

Strategic Guidepost: Research

ACUI will take a leading role in researching the impact of the college union on campus

We strive for ACUI to become the respected clearinghouse for college union and student activities research, which will assist practitioners in making informed decisions and help higher education leaders articulate the value and impact of the college union.

  • Develop and strengthen partnerships focused on research.
  • Determine how staff and component groups can best use and advance the research agenda, emphasizing the topic of inclusive communities.
  • Enhance existing and develop new structures for the Association to collect and disseminate research, especially research related to inclusive communities.
Strategic Guidepost: Data

ACUI will leverage data to enhance education and delivery of services

As more individuals expect a personalized, customized association experience, ACUI must leverage available data to inform its strategies and business decisions. We will use data intelligence to more effectively explore new markets, enhance services, recruit volunteers, define educational gaps, and create just-in-time content.


  • Determine opportunities to better personalize/customize the ACUI user experience.
  • Develop practices to make ACUI’s data gathering, analysis, and application more effective and efficient.
  • Determine how to better reach international markets amid data privacy concerns.
  • Collect and report data to better understand demographic representation.
Strategic Guidepost: Volunteer and Member Engagement

ACUI will increase the value of engagement for members and volunteers

Member and volunteer engagement are critical predictors of retention and satisfaction. We are committed to understanding members, better meeting their needs, and creating different types of engagement experiences.


  • Learn and document volunteer and member journeys through ACUI.
  • Deepen institutional commitment to ACUI.
  • Leverage structures for networking and professional development, to include communities of identity.
  • Investigate desired engagement experiences among individuals who do not hold ACUI majority identities.
  • Identify opportunities to improve equity in volunteer recruitment and selection processes.
Strategic Guidepost: Active Dialogue

ACUI will advance campus community through active dialogue

We seek, through education, tools, and resources, to position the college union to promote dialogue and understanding among people with different perspectives and to improve humanity through college students’ constructive discourse and interaction.


  • Define the value of active dialogue, in particular, about issues related to diversity, equity, and inclusion.
  • Define and understand the characteristics of a campus that supports active dialogue with an emphasis on issues related to diversity, equity, and inclusion.
  • Curate existing resources and tools related to active dialogue around diversity, equity, and inclusion.