It was a record-breaking year for Steal this Idea as 88 institutions submitted 546 entries. Steal this Idea is an annual competition that recognizes excellence in college union and student activities marketing.
This was the first year an online submission process was available. Not only is this a more sustainable practice, but it allowed judges from across the United States to participate. Entries were judged based on the strength of concept, design, editorial content, and effectiveness. A PDF of award winners may be found here.