Innovative Marketing Solutions for the Campus Community
brought to you by ACUI and NACAS
Aug. 3 – Aug. 5, 2008
University of Minnesota, Minneapolis, Minn.
Program Description
The program will be held at the University of Minnesota–Minneapolis and The Depot hotel.
Tentative Schedule
Sunday, August 3 |
| Noon–5 p.m. | Preconference for Newcomers to the Profession Noon–2 p.m. – Mastering the Marketing Plan 2:15–3:30 p.m. – Creating a Dynamic Website 3:45–5 p.m. – Fundamentals of Marketing Research
|
| 4–5 p.m. | Registration in the hotel lobby |
| 5 p.m. | Reception and opening remarks |
| 6 p.m. | Dinner and speaker |
| 8 p.m. | Evening social event |
Monday, August 4 |
| 8–8:30 a.m. | Transportation to Coffman Memorial Union and continental breakfast |
| 8:30–10 a.m. | Keynote: Variable Data Processing – You’ve got the message now how do you get at your target audience? - John Leininger, Clemson University
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| 10:15–11:30 a.m. | Print vs. Electronic Message Delivery - Indiana University–Bloomington Marketing Team
Agile and Accessible Web Communications - Colin McFadden and Kristofer Layon
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| 11:45–1:15 p.m. | Lunch with Open and Guided Round Tables - Policy and Procedures for Posting
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| 1:30–2:45 p.m. | Diversity in Advertising - Kevin Lizarraga, California State University–Northridge
How to Best Use Your Advisory Groups - Melissa Moore, Georgia Institute of Technology
- Julie Elion, Georgia Institute of Technology
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| 3–4 p.m. | Tours of the union – Marketing Resource Offices |
| 4–5 p.m. | Poster Session – Idea exchange (five-minute networking sessions) |
| 5 p.m. | Transportation to hotel |
Tuesday, August 5 |
| 8 a.m. | Continental breakfast at The Depot |
8:30–10 a.m. | Keynote: Developing Cross-Campus Collaborations on Marketing and Brand Consistency - University of Minnesota Marketing Department
|
| 10:15–11:30 a.m. | Proving the Value of Variable Data Processing - John Leininger, Clemson University
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| 11:45 a.m.–1 p.m. | Lunch with closing keynote speaker Michael Wood |
Learning Outcomes
Professionals who attend the Innovative Marketing Solutions for the Campus Community Seminar in August will:
- Take a critical look at print vs. electronic media
- Learn ways to translate qualitative assessment of students' needs and wants into action
- Understand how to get the most out of your advisory groups
- Convert your marketing to capture diversity on your campus
- Examine the buzz about variable data processing, including personalization and customization
- Reflect on ways to develop cross-campus collaborations
- Explore how to get the best from corporate counterparts
Updated July 23, 2008